A crypto company has launched a new product that focuses on the tokenization of real-world assets, such as property, art and commodities—a venture it believes will transform the way the world invests, trades and transfers value. The service will provide “all the tools needed to tokenize assets into security tokens,” including legal and technical expertise as well as sales and marketing strategies.

In order to sell something to the masses, it must be standardized so people will trust it. In that sense, compliance and regulation are good things. PricewaterhouseCoopers expects to see institutionalization across the entire crypto spectrum. As more investors are entering the space, lawyers are busy with crypto and blockchain-related requests and governments are working to regulate it all.