E-commerce giant Overstock.com’s cryptocurrency subsidiary tZERO announced that secondary trading of tZERO tokens is now live. Accredited investors can trade the security tokens through a digital securities brokerage account at Dinosaur Financial Group, which will act as a broker-dealer.

Patrick Byrne, CEO of online retailer Overstock, recently stated his corporation is planning to start its very own security token trading platform called as tZERO by the end of next week. “It’s a big moment for us,” he said, “four years in the making.” Bryne added that the company is “ready to hit the button and go live today” but wants to wait for more user signups.

As of January 16, Aspencoin is officially transitioning to the Securitize. The news has come after a successful and SEC-compliant funding round for Aspencoin, which had an $18 million valuation. Aspencoin represents fractional equity ownership of the luxury St. Regis Aspen Resort in Colorado.

The average Joe is keen to invest in startups, but how do they get involved and reap their share of wealth? Traditional venture capital funds are off-limits for the average person, but tokenized investment funds could bring about a change. With digital securities, investor protections can be hard-coded into the token itself, eliminating the potential for scams and fraud and potentially allowing regulators to relax the limits on investors.

The security token market will dwarf the cryptocurrency market. They can represent fractional ownership of illiquid assets, such real estate or art, and so are more stable and easier to value for investors than cryptocurrencies. Boards of listed companies are already discussing the possibility of issuing security tokens.

With the number of people living in urban slums “expected to triple, reaching three billion,” we are facing a currently insurmountable crisis. Peter Lyons of Atomic Capital penned an article that was recently published as part of the World Economic Forum Annual Meeting on why digital securities could prove to be instrumental in meeting the future’s infrastructural funding challenges.

tZERO, the blockchain subsidiary of Overstock.com, had one of the most publicized STOs last August, raising some $134 million. The tokens were issued in October and then “locked up” in a custodial wallet for three months. They will now be distributed to investors, who can decide where they wish to hold their tZERO tokens. Options include creating a brokerage account or holding them in their own personal wallet.

Industry thought leader Brock Pierce has been ahead of the game in numerous blockchain-related ventures. He first become involved with Bitcoin back in 2009, shortly after the groundbreaking network went live. In a recent interview with The FinTech Times, Pierce shared his insight on the future of the blockchain space. 2019 will be a year of significant success for the security token industry, which he says will ultimately transform a quadrillion dollar market.

Beyond business use cases, retail and institutional investors are acknowledging and taking advantage of the power of blockchain technology to bring unprecedented efficiencies to traditional financial markets. The emerging security token industry, a hot topic in the crypto sphere, is lauded for its ability to bring greater liquidity to financial markets.

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The cryptocurrency world currently is in limbo regarding its market valuation, identity, and regulatory stance. The crypto space is still highly speculative regarding coin/token/project values, and there may be some confusion leading to overly bullish speculation. This begs the question: Are utility tokens (most current cryptocurrencies) overvalued?

Frank is talking with Robin Sosnow, who runs her own law firm in New York City… has joint partnership in Digital Securities Law Group… and has been instrumental in helping us prepare for the launch of our security token